Known as a collector and an expert of ornaments and ethnic fabrics from all over the world, (she has managed exhibitions for several museums and has collaborated with the historical theatre Bolshoi of Moscow for the studies of ballet costumes), Giuliana Cella makes her debut in the fashion world in 1993, solely for passion, gaining immediate success both with the public and the media.

Defined by the authoritative Financial Times as "the queen of ethno-chic" for the creation of her "unique pieces" Giuliana Cella searches the world over for precious and rare fabrics, bringing them to life with her Italian tailors.

A free spirit who has found in travelling the reason for her personal and professional life, creator of unique and precious designs, Giuliana Cella searches for places that reflect her philosophy of life, never forgetting the importance of the culture and communication.

It is for this that she was first to bring the fashion world to Verdi’s room at the House of Culture, one of the many historical places of the Italian culture, which has entertained Brecht, Pasolini, Sartre and Moravia. The following year her creations were shown at the Chamber of Commerce in Milan, in the historical Salone Di Vittorio. After this, the Spring/Summer 2001 collection was presented in the courtyard of the new showroom in Via Borgonuovo 12, in the presence of the most illustrious names.

Giuliana Cella introduced her Fall-winter collection 2002, inspired by the 18^th century Russian platoks, at the famous Sotheby’s auction house in Milan. Amongst exceptional historical testimonies, the aviary created by the famous director Franco Zeffirelli for La Traviata and paintings belonging to Caterina of Russia.

The shadows and the faint light of the Museum Bagatti Valsecchi (in a moment that imposed a deep and profound reflection on the tragic events that destabilized the world equilibrium) seemed to Cella the ideal location to show her Spring-summer 2002 collection with a rigorous technical preparation. The Bauhaus laboratory, the German architectural currant in which the fabrics of the 1920’s began to cover an important role in the global vision of design and style of life, inspired her collection.

A perfect scenery for her Fall-winter collection 2003 was the splendid frame of the eighteenth-century building, Palazzo Bocconi; a reflection of the entrepreneurial middle class values that gave the creative impulse to Milan and that today you can find in the daily couture of Giuliana Cella, archetype of a artisan fashion, not industrial, which contains in itself a value and tells a story.

Giuliana Cella presents Summer collection 2004 at the historical Bar Jamaica. Point of reference of art and culture in the heart of Milano- Brera

With the attendance of Alicia McKenzie, Jamaican writer winner of Commonwealth Award

On February 2004 ,For the first time the European Parliament in Bruxelles opens the doors for the fashion show of Giuliana Cella .

The exhibition combines 10 years of the activity of this exceptional creator who invented the " Ethnic - Chic ".